The link-to-QR workflow that actually works
A URL QR code is the simplest and most common type. It is used for restaurant menus, event registration, feedback forms, app downloads, product pages and anything that is easier to scan than to type.
Before you create the code
- Check the page on a phone. Most scans come from mobile; the destination must load quickly and look good on a small screen. See how to improve website speed.
- Use HTTPS. It builds trust and avoids browser warnings.
- Keep it short. A shorter URL makes a less dense, easier-to-scan code.
- Add tracking with UTM parameters if you want to know which poster or flyer works.
Design for scanning
- High contrast between the code and background; dark on light is safest.
- Leave the quiet border around the code.
- Do not stretch or squash the code.
- Keep logos under about a quarter of the width.
Print and test
Download the SVG or PDF for print because they stay sharp at any size. Always test the printed code with at least two phones, in the lighting where it will be used.