Where to put your Instagram QR code
People are happy to follow a brand they have just experienced, but nobody wants to type a handle. A QR code converts that moment into a follow.
- Packaging and receipts: turn every order into an audience builder.
- Shop windows and counters: give walk-ins a reason to connect.
- Menus and table cards: invite diners to tag you.
- Events and pop-ups: show it on a banner or screen.
- Business cards: a profile link next to your phone number.
Make it convert
A code on its own is easy to ignore. Add a frame label such as FOLLOW US and a short reason, for example “Weekly offers and behind-the-scenes”. Make sure your profile is ready: a clear photo, bio and link.
Track what works
If you place codes in several locations, note the number of new followers after each campaign. For website links, you can add UTM parameters to see which placement brings visitors; see our digital marketing strategy guide.